A supersized beach ball that allowed those that attended the event, to relive the moment online and for those that were stuck at home, with a punters view directly from the crowd. The Social Balls have built in HD cameras and aerials to capture video and photo content from the live event. A wireless network around the stage enabled the video content of the crowd to be streamed to the large format screens either side of the stage, with all images being uploaded to facebook for tagging and sharing.
